Óticas Samir
Optical retail · 8 stores in Foz do Iguaçu, Santa Terezinha de Itaipu, Medianeira and Toledo
Real photo: Óticas SamirChallenge
Communication with no clear goal or positioning, shouting promotions and fighting on price.
What we did
Brand repositioning, a campaign on TV Globo with storytelling commercials, paid traffic aligned with the campaign, a new website, a giveaway app and guerrilla actions, all in 4 months.
Result
A CONFIRMAR: resultado após o fechamento do semestre.
What the client says.
On video, with name and title.




A CONFIRMAR: galeria com fotos reais: VTs da Globo, bastidores das gravações, telas do site e do app.
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