Case

Óticas Samir

Optical retail · 8 stores in Foz do Iguaçu, Santa Terezinha de Itaipu, Medianeira and Toledo

Domma's work for Óticas SamirReal photo: Óticas Samir

Challenge

Communication with no clear goal or positioning, shouting promotions and fighting on price.

What we did

Brand repositioning, a campaign on TV Globo with storytelling commercials, paid traffic aligned with the campaign, a new website, a giveaway app and guerrilla actions, all in 4 months.

Result

A CONFIRMAR: resultado após o fechamento do semestre.

Gallery
Billboard · Óticas Samir
Billboard
Website · Óticas Samir
Website
Instagram · Óticas Samir
Instagram
Stationery · Óticas Samir
Stationery

A CONFIRMAR: galeria com fotos reais: VTs da Globo, bastidores das gravações, telas do site e do app.

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