Real photo: Óticas SamirÓticas Samir 8 stores in Foz do Iguaçu, Santa Terezinha de Itaipu, Medianeira and Toledo
Challenge
Communication with no positioning, fighting on price.
What we did
Repositioning, a campaign on Globo, storytelling commercials, paid traffic aligned with the campaign, website and giveaway app, in 4 months.
Result
A CONFIRMAR: resultado após o fechamento do semestre.









